Nicollet County, MN
Home care market report from Census, BLS and Minnesota Medicaid data.
Executive summary
A steady senior market with a thin home care workforce and a Medicaid rate of $28.04 an hour
Nicollet County has 6,676 people aged 65 and over, up 15.0% since 2020, and 6.3% of them need help bathing or dressing. 194 people worked in non-medical home care here in 2025.
6,676
People 65 and over, July 2025
1
Growing slower than the country
Up 15.0% since 2020, against 15.5% for the US. The 75 to 84 group grew 29.8%.
6.3%
Seniors, 2020–2024
2
Need help bathing or dressing
About 364 people. 5.4% in Minnesota, 7.1% in the US.
194
Home care jobs, 2025
3
29.1 per 1,000 seniors
Against 65.1 across Minnesota and 42.0 in the US. Includes caregivers families hire through Medicaid.
+4.9%
Home care jobs, 2019 to 2025
4
A growing workforce
From 185 to 194. 4 home care businesses with paid staff in 2023.
$18.06
Median aide wage, May 2025
5
What caregivers earn here
Below the Minnesota median of $18.45. Nursing assistants earn $22.32.
$28.04
Medicaid fee schedule, MN
6
What Medicaid pays an agency
Fee schedule rate, not the average the federal rule asks for. 1.6 times the local aide wage.
Who needs care
Seniors who need help at home
34.9%
Living alone, Seniors, 2020–2024
Minnesota 28.6% · US 26.6%
6.3%
Need help bathing or dressing, Seniors, 2020–2024
Minnesota 5.4% · US 7.1%
11.3%
Need help with errands, Seniors, 2020–2024
Minnesota 10.6% · US 13.2%
7.6%
Covered by Medicaid, Seniors, 2020–2024
Minnesota 8.3% · US 14.1%
10.6%
Below the poverty line, Age 75 and over, 2020–2024
Minnesota 10.5% · US 11.9%
$57,389
Median income, households headed by someone 65+, Seniors, 2020–2024
Minnesota $60,491 · US $58,390
Census American Community Survey, 2020–2024 five-year estimates (tables B09020, B18106, B18107, C27007, B17020, B19049). Poverty is shown for 75 and over, the age band the table splits out. In small counties these are estimates from few responses.
Logicly’s reading
6.3% of seniors here need help bathing or dressing, against 5.4% in Minnesota: about 364 people. 650 cannot run errands or get to appointments alone. 34.9% of seniors live alone.
Population ahead
Seniors by year
People 65 and over, 2020 to 2025
6,676 people 65 and over, 2025 +3.0% vs prior year
+29.8%
Age 75 to 84, 2020 to 2025
1,666 to 2,162
+10.5%
Age 85 and over, 2020 to 2025
721 to 797
−0.7%
Whole county, 2020 to 2025
34,504 to 34,273
28th
of 87 Minnesota counties on senior growth
Minnesota county median +12.7%
Census population estimates, vintage 2025, July of each year. No federal source forecasts county populations; these are trends, not a forecast.
Logicly’s reading
Seniors grew 15.0% while the county as a whole shrank 0.7%. The 75 to 84 group, 2,162 people, reaches 85 over the next decade, the age when daily help is most common.
The market
Home care jobs and businesses
Home care jobs, 2019 to 2025
194 home care jobs, 2025 +41.6% vs 2022
29.1
Home care jobs per 1,000 seniors, 2025
Minnesota 65.1 · US 42.0 · 19th of 52 Minnesota counties
$452
Average weekly pay in home care, 2025
$289 in 2019
4
Home care businesses with paid staff, 2023
50 employees · $26,500 payroll each
BLS Quarterly Census of Employment and Wages, private ownership, industry 624120 (non-medical home care, homemaker and companion services, adult day). Census County Business Patterns 2023 for businesses. The BLS job count is higher than the Census employee count because it also counts household employers, such as families who hire a caregiver through a Medicaid self-directed program. BLS withholds counts where a county has too few employers to publish without identifying them.
Logicly’s reading
Home care jobs went from 185 in 2019 to 194 in 2025, up 4.9%. Per senior, Nicollet County has less than the Minnesota rate. More jobs per senior can mean a well-served market or heavy Medicaid and self-directed care; on its own it does not mean there is no room.
Can you hire here
Caregiver pay against other jobs
Median hourly wage, Mankato, MN, May 2025
- Nursing assistants $22.32
- Stockers and order fillers $18.92
- Home health and personal care aides $18.06
- Janitors and cleaners $17.97
- Retail salespersons $16.99
- Cashiers $16.12
- Fast food and counter workers $14.42
$18.06
Median aide wage, Mankato, MN
Minnesota $18.45 · US $17.21
$17.05
Aide wage at the 25th percentile, a typical starting rate
Minnesota $17.60 · US $15.35
3,170
Home health and personal care aides, Mankato, MN
May 2025
$17.05–20.44
Middle half of aide wages
25th to 75th percentile
BLS Occupational Employment and Wage Statistics, May 2025, all industries. Aides are occupation 31-1120; BLS no longer splits home health from personal care aides.
Logicly’s reading
Caregivers here can earn more as nursing assistants and stockers and order fillers. Those jobs, more than other agencies, are who you compete with for staff.
What Medicaid pays here
Minnesota Medicaid rates
$28.04
Agency personal care, fee schedule per hour
Fee schedule rate, not the average the federal rule asks for
1.6×
The agency rate against the local median aide wage
$18.06 an hour, May 2025
$31.60
Homemaker, per hour
Fee schedule rate, not the average the federal rule asks for
Minnesota Medicaid fee schedule, per hour
What is left of a Medicaid hour?
$3.96left per billed hour for the office and profit · Logicly estimate
Caregiver labor costs $24.08 per billed hour: $18.06 an hour plus 20% payroll costs, spread over the 90% of paid hours you can bill.
Labor per billed hour = wage × (1 + payroll costs) ÷ (1 − unbilled share). The wage starts at the median aide wage for the Mankato, MN; the other two start at the example values in our home care rate calculator. Replace them with your own.
Long-Term Services and Supports Service Rate Limits Effective October 1, 2026 (opens in a new tab) . Fee schedule rate, not the average the federal rule asks for: the most or the set amount the state pays per unit, converted to an hour. The federal rule (42 CFR 447.203) asks states for the average actually paid per hour. Fee-for-service rates; managed care plans negotiate their own. 11 other rows in the state's documents (habilitation, respite, daily, per-visit and group rates, and figures we could not confirm) are not shown. Checked October 27, 2026. Our Minnesota home care rates page lists the state's fee schedule per unit and private-pay prices.
Logicly’s reading
Minnesota's Medicaid fee schedule pays agencies $24.88–28.04 an hour for personal care, 1.6 times the local median aide wage. That is the rate on the state's fee schedule, not the average actually paid, which the federal rule asks states to publish and Minnesota has not yet.
Medicaid rates by state
43 states and DC with a rate we could check
Since July 2026 every state must publish what its Medicaid program pays per hour on average for personal care, homemaker and home health aide services. Each state posts it in its own format. Where a state hasn't, we show its fee schedule rate and say so. Where a state pays different rates by program or region, the table shows the lowest to the highest.
Agency personal care, highest published average per hour
- Rhode Island $45.27
- Oregon $43.29
- Washington $42.92
- Florida $41.92
- Maine $37.44
- Arizona $36.00
- New Mexico $33.68
- Pennsylvania $31.87
- Kentucky $30.40
- North Dakota $30.37
- Colorado $30.36
- Texas $29.24
- North Carolina $27.46
- West Virginia $27.00
- Maryland $25.58
- Virginia $23.44
- Alabama $22.07
- Illinois $18.75
All states, per hour
19 states published the average the federal rule asks for and we checked it against the state's own document; for 25 more we show the state's fee schedule rate instead. Not published yet or not checked as of October 27, 2026: Hawaii, Kansas, Massachusetts, Michigan, Mississippi, New Hampshire and New York. Rows a state reports for agencies and individual caregivers alike count as agency rates. Left out: per-diem, adult day and group rates, nursing visits some states file under home health aide, rows with no claims, and figures outside $10 to $80 an hour. Each state name links to its document.
Logicly’s reading
Minnesota's agency rate of $28.04 is 12th highest of the 24 states whose fee schedule we show. Fee schedule rates run from $15.00 to $51.91 an hour.
Neighbouring counties
The markets next door
Each county links to its own report. BLS withholds job counts where a county has too few employers to publish without identifying them.
Logicly’s reading
Le Sueur and Sibley have faster senior growth than Nicollet. If you serve more than one county, these are the places to look next.
Notes and sources
- Government data only
- Every figure is published by the Census Bureau, the Bureau of Labor Statistics or a state Medicaid agency. Ratios, growth and shares are worked out from those counts.
- Logicly estimate
- Only the “What is left of a Medicaid hour” result, from the inputs you set.
- Home care
- Industry 624120: non-medical home care, homemaker and companion services, and adult day programs. Medicare home health is 621610.
- Seniors
- People 65 and over. A self-care difficulty is difficulty bathing or dressing; an independent living difficulty is difficulty doing errands alone.
- Medicaid rates
- Fee-for-service rates from each state's own document, checked twice: the figure, its page or row, and the line it sits on. Averages are what states reported under 42 CFR 447.203(b)(2)(iii); a fee schedule rate is the most or the set amount a state pays per unit, converted to an hour. Some states keep these files on a contractor's site that their own page links to. Managed care rates are not included. Checked October 27, 2026.
- Not included
- Puerto Rico and the US territories are not in this release.
- Sources
- Census population estimates, vintage 2025 · American Community Survey 2020–2024 · County Business Patterns 2023 · BLS QCEW 2019–2025 · BLS OEWS May 2025 · Census county adjacency 2024 · state Medicaid payment rate disclosures and fee schedules, 2025–2026.
Logicly builds this report from public government data. When the Census Bureau and BLS publish new figures we build a new edition.
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