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Do you need a license to run a home care agency in Wisconsin?

Last verified October 17, 2026 · All Wisconsin resources

No. Wisconsin does not require a state license for non-medical home care agencies. Wisconsin does not license private-pay non-medical home care (companion, homemaker, personal care). Agencies that want Medicaid reimbursement for personal care must be certified under DHS 105.17 by passing a Division of Quality Assurance survey and then enrolling through ForwardHealth. Skilled home health agencies are licensed separately under Wis. Stat. § 50.49 and DHS 133.

What are the key facts?

License requiredNo
LicensePersonal Care Agency (PCA) Medicaid certification
RegulatorWisconsin Department of Health Services, Division of Quality Assurance (Medicaid certification only)
RuleWis. Admin. Code DHS 105.17 (Medicaid certification)

How do you get licensed in Wisconsin?

  1. Apply through the DHS DQA Provider Portal with supporting documents and policies
  2. Complete entity background checks for all owners and operators
  3. Pass a DQA on-site survey (at least 5 clients served, 2 receiving services at survey)
  4. Apply for Medicaid certification through ForwardHealth after DQA's recommendation

What should you confirm with the state?

Wisconsin certifies personal care agencies that serve Medicaid clients; there is no license for private-pay non-medical agencies. Confirm with the Wisconsin Department of Health Services whether the caregiver background check law applies to an uncertified private-pay agency, and confirm current certification fees.

What should you budget for?

The license fee is a small part of startup cost. Insurance, payroll for your first caregivers before clients pay, and office staff usually cost far more. Use the bill rate calculator to check your pricing covers it, and the intake form and care plan templates for the paperwork inspectors ask to see.

Sources

More for Wisconsin

Agency licensing by state: other states

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